Skin By Leah

Project Info

Shopify Client

Skin By Leah was referred to us by a client who was very pleased with our work on her Shopify store. Her previous site ran on WordPress, but she had a basic shop on Shopify linked through her WordPress site. She wanted to save on costs and administration by consolidating everything into one website. We proposed keeping Shopify, as it was the best option for e-commerce, and building out all her other services and content as pages within her Shopify store. The client liked this idea, and we began working together, starting with a design overhaul while retaining all the original content and information.

After thoroughly reviewing her offerings and visual content, we selected a theme with a modern and clean design. This choice aimed to appeal to a younger demographic that values striking imagery and minimalist aesthetics over cluttered layouts. We collaborated closely with her to ensure her new branding was correctly implemented on the site. We also updated her product titles and descriptions to ensure consistency and convey the quality of the products she offered. We meticulously redesigned every page of her existing site, leveraging our expertise in conversion rate optimization. Our goal was to ensure that customers could navigate her content and product offerings seamlessly, all the way to the checkout process. We revamped her 'About' page to communicate her unique brand story and expertise more effectively.

Additionally, we provided consulting services to help her maximize Shopify's features. We assisted with migrating all her various email accounts into Google Workspace under one account to simplify management and ensure optimal reliability. Finally, upon completing the website project, we implemented a comprehensive SEO strategy. This included incorporating additional keywords, refining page titles, and enhancing descriptions across product, collection, and other key pages. These efforts aimed to improve the site's visibility in search engines, driving relevant organic traffic and expanding her customer base. As a result, Fat Boy Surf Club is now well-positioned to make a significant impact in the beauty and skincare industry.

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