Longevity X

Project Info

Framer Website

Longevity X represents an exciting new endeavor from Billy, an esteemed client who sought to create a visually striking and contemporary website for his emerging longevity coaching business. Unlike his previous site, which was constructed on Shopify—an excellent platform for e-commerce—this new venture does not necessitate any e-commerce functionalities. To better suit his needs, we proposed developing the website using either Webflow or Framer, both of which are leading-edge website builders perfectly suited for this type of project. After careful consideration, the client expressed a preference for Framer, prompting us to begin brainstorming ideas for the site's layout and design that would resonate with his vision.

Billy had a clear and distinct vision for his website, particularly when it came to its presentation. His focus was on maintaining simplicity and user-friendliness, especially for older customers, which meant steering clear of overly complex designs. However, he also wanted to ensure that the site remained visually captivating and exuded a premium quality. To achieve this, we developed a set of initial branding colors for the website, using them thoughtfully to create clear calls to action. This strategic approach helped foster a sense of comfort and engagement for visitors as they navigated through the various sections of the site.

In addition to the visual aspects, we worked in close collaboration with Billy to design a dedicated downloads page. This page is intended to feature free offerings that will seamlessly integrate with his Klaviyo account, allowing for the efficient collection of email addresses from users who download these resources. Throughout the process, we ensured that Billy's copy and the images he provided were effectively incorporated into the website’s overall design. He has expressed great satisfaction with the final product we built together, reflecting his vision and goals for Longevity X.